Shutterfly targets mothers with brand marketing strategy
A closer look at how the Redwood City-based photo finishing retailer markets itself, particularly to mothers, known as the “chief information officer” of households.
Jeffrey Housenbold
Redwood City’s Shutterfly posts substantial gains thanks to new services and social media
Shutterfly, Redwood City’s web-based personalized publishing company, expanded its retail presence and enhanced its product features and social media presence this year, leading to big fourth quarter earnings.