Shutterfly targets mothers with brand marketing strategy

A closer look at how the Redwood City-based photo finishing retailer markets itself, particularly to mothers, known as the "chief information officer" of households.

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Shutterfly is known in many households as the go-to brand of customizable products that feature family photos. The Redwood City-based photo finishing retailer is a conglomerate of lifestyle brands that aims to preserve important moments and memories.

The video above details how the brand markets itself, particularly to mothers, known as the “chief information officer” of households.

Homepage image courtesy of Shutterfly, Inc.
 

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