EA is releasing more games that appeal to female gamers, which comprise 42 percent of the overall video game market.
Last month, EA released a Simpsons-themed game for smartphone and tablet. It was popular but contained enough glitches that EA pulled it from the App store. Still, the company is moving toward more mobile games.
Zynga is dominating social gaming with Farmville on Facebook – and poaching employees from longtime Silicon Valley game maker Electronic Arts. EA is trying to catch up with games like Sims Social.
Redwood City based video game maker Electronic Arts saw shares fall over 4 percent Friday after Macquarie Securities downgraded it to neutral from outperform following the resignation of Chief Financial Officer Eric Brown.