For companies like San Francisco-based online restaurant reservation giant OpenTable, Valentine’s Day is a prime time for marketing to consumers about planning a special day.
Shares of the San Francisco-based online reservation company have continued to slip since the company released fourth quarter and year-end earnings on Feb. 5.
New socially-oriented restaurant applications, like OpenTable’s Places I’ve Eaten, have opened up a whole new dimension to dining out, and it could be a game-changer for restaurants and users alike.
OpenTable, Inc. exceeded analysts’ expectations in its fourth quarter earnings, with increased revenues from growth in restaurant reservations through the company’s web and mobile platforms.
Even with daily online restaurant deals from Groupon and Facebook, a recent OpenTable survey shows Bay Area diners are still flocking to restaurant week events.
In the Bay Area, OpenTable, an online restaurant reservation service, is responsible for 25% of all restaurant reservations. The San Francisco-based company is expanding in the U.K., Germany and Japan.
As more restaurants offer online reservation options and more diners use the service, San Francisco company OpenTable jumps ahead of competitors, announcing higher-than-expected revenue.
Eighty-nine percent of surveyed respondents will dine out for Valentine’s Day this year, according to data released by OpenTable, the online restaurant reservation company. Does this indicate the economy is on the mend?