Zynga CEO Don Mattrick sees the $527 million acquisition as the key to his three-part strategy for success: sustaining mature hit games, creating new hit game content and doing both more efficiently.
Zynga surprised Wall Street by posting its fourth quarter earnings a week ahead of its scheduled earnings announcement, to coincide with a recent acquisition.
Combine small teams, personal passion and a large accessible market and small game makers have the ingredients for a creative explosion.
It’s a scary world out there — and increasingly so for Internet execs.
Zynga is dominating social gaming with Farmville on Facebook – and poaching employees from longtime Silicon Valley game maker Electronic Arts. EA is trying to catch up with games like Sims Social.
In its first earnings report as a publicly traded company, Zynga (NASDAQ: ZNGA) announced over $435,000 in net income losses for the fourth quarter of 2011 and a 13 percent growth in its daily active user base.