Shutterfly targets mothers with brand marketing strategy
A closer look at how the Redwood City-based photo finishing retailer markets itself, particularly to mothers, known as the “chief information officer” of households.
A closer look at how the Redwood City-based photo finishing retailer markets itself, particularly to mothers, known as the “chief information officer” of households.
Dan Baum is one of the co-founders of Redwood City-based Shutterfly. Baum talks about the transformation of the digital photo retailer over the years and his advice for entrepreneurs.
San Francisco-based Kimi Lee and Atlanta-based Ashley Woodman embrace an initial low-technology approach for creating products for Shutterfly, Inc.’s Tiny Prints stationery and customizable products division.
The digital photo retailer posted its fourth quarter 2013 earnings Wednesday, beating market expectations for both the quarter and year-end.
The Redwood City-based photo-publishing company quietly made potentially revealing changes to its employment agreements with top executives indicating the company may move or be purchased.
On the heels of an acquisition and record free cash flows, Redwood City’s photo printing giant Shutterfly hinted at its aggressive acquisition plans while announcing fourth quarter financial results on Feb. 1.
In just a few years, smartphones with high-quality cameras have revolutionized the way people take and share photos. Older photo-sharing websites like Shutterfly are trying to find their niche.
Shutterfly, Redwood City’s web-based personalized publishing company, expanded its retail presence and enhanced its product features and social media presence this year, leading to big fourth quarter earnings.